BUS 4542 - Consumer Behavior

Institution:

Seattle Pacific University

Subject:

Description:

Offerings Prerequisites: BUS 3541 and 3542. Examines how consumers make choices about what, how and when they buy. Special emphasis will be placed on integrating cognitive, behavioral and ethical concepts in the study of consumer behavior and the relationships of consumer behavior with marketing strategies. Attributes: Upper-Division Restrictions: Accounting, Business Administration Majors only. Freshman students are excluded.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spu.edu

Phone Number:

(206) 281-2000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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