MRKG 1311 - Principles of Marketing

Institution:

San Jacinto Community College

Subject:

Description:

(Formerly Management Development 238, MGTD 2318, MGMT 2318) This is an introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Prerequisite: Reading level 4. (3:3-0)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjcd.edu

Phone Number:

(281) 998-6150

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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