COMM 2327 - Principles of Advertising

Institution:

San Jacinto Community College

Subject:

Description:

(Formerly Journalism 235, 2315) This course covers the fundamentals of advertising, with special attention to advertising techniques for the mass media; copy preparation; headlines; and use of art work and layout theories for newspaper and magazine advertising, direct mail, radio, television, outdoor, and other types of advertising. Prerequisite: Reading level 7. (3:3-0)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjcd.edu

Phone Number:

(281) 998-6150

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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