MRKG 1311 - Principles of Marketing

Institution:

Odessa College

Subject:

Description:

3 hours Introduction to the marketing functions; identifi cation of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. The student will identify the marketing mix components in relation to market segmentation; explain the economic, psychological, sociological and global factors which infl uence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands. Lab fee required. (SCANS 4, 6, 7, 9, 10, 11) Prerequisite: None.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.odessa.edu

Phone Number:

(432) 335-6400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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