MKT 2220 - Advertising Management

Institution:

Villanova University

Subject:

Description:

Description: Management of advertising within business firms and nonprofit organizations; production of advertisements for various media; role of the advertising agency; analysis of the impact of economic, market, ethical, and government factors on the advertising function. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D- or HON 1137

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.villanova.edu

Phone Number:

(610) 519-4500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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