BUSM 4423 - Advanced Topics in Marketing

Institution:

Northwest University

Subject:

Description:

This course offers an in-depth study into current marketing trends. Topics to be discussed will include Word of Mouth (WOM), Buzz, and Viral marketing, social responsibility in marketing, the impact of technology on marketing and the impact of globalization on marketing efforts. Prerequisites: BUSM 3303 Marketing Theory

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestu.edu

Phone Number:

(425) 822-8266

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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