BUSM 4303 - Advertising And Promotions

Institution:

Northwest University

Subject:

Description:

The processes, procedures, and systems to provide advertising for the goods and services desired and needed by modern consumers. Ethical issues and strategic methods to improve print and electronic media campaigns and campaign effectiveness are studied. Prerequisite: BUSM 3303 Marketing Theory.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestu.edu

Phone Number:

(425) 822-8266

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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