BUSM 3503 - Market Research

Institution:

Northwest University

Subject:

Description:

An investigation of the components that determine the readiness of the marketplace to accept new, and/or modified services and products. Marketplace research tools, government and industry marketing resources are reviewed. Prerequisite: BUSM 3303 Marketing Theory.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestu.edu

Phone Number:

(425) 822-8266

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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