BUSM 3433 - Fundamentals of Sales

Institution:

Northwest University

Subject:

Description:

An examination of the theory and practice of selling and the role of the professional salesperson, including the sales organization, prospect and market analysis, product knowledge, and organizational purchasing behavior. Students participate in activities to increase their knowledge of and proficiency in persuasion in personal and group settings. Prerequisite: BUSM 3303 Marketing Theory.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestu.edu

Phone Number:

(425) 822-8266

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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