TRVM 1345 - Travel and Tourism Sales and Marketing Techniques

Institution:

McLennan Community College

Subject:

Description:

Studies marketing, sales techniques, promotions, and advertising theories as applied to the travel and tourism industry. Exposure to the marketing mix relating to market segmentation, market planning, advertising, and other communication techniques. Emphasis on role-playing scenarios and consumer buying behavior. Productservice mix will be addressed. Semester Hours 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mclennan.edu

Phone Number:

(254) 299-8622

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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