MKTG 4900 - Strategic Planning

Institution:

Valdosta State University

Subject:

Description:

Prerequisites: MKTG 3620 and MKTG 3650, each with a grade of ? ?" or better, and senior standing. Study of the integration and coordination of product development, promotional strategy, physical distribution, and pricing in planning, implementing and controlling marketing operations. The creation of a marketing plan is stressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.valdosta.edu

Phone Number:

(229) 333-5800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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