MKTG 4740 - Business-to-Business Marketing

Institution:

Valdosta State University

Subject:

Description:

Prerequisite: MKTG 3050. Study of the process of buying from and selling to other businesses. Topics include market and product planning, pricing, financing, sales force management, and legal aspects of business marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.valdosta.edu

Phone Number:

(229) 333-5800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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