RAIM 401 - Marketing in Healthcare Environment

Institution:

Bellevue College

Subject:

Radiation And Imaging

Description:

Covers marketing in healthcare including aspects of business-to-business and business-to-customer. Topics include marketing strategies, cost benefit analysis, and assessment of success of marketing campaigns. Case studies are used to bring a contextual focus on radiation and diagnostic imaging departments and the global healthcare industry. Prerequisite: Acceptance to the program or permission of instructor.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevuecollege.edu/

Phone Number:

(425) 564-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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