MKT 1015 - Principles of Marketing

Institution:

Saint Joseph's University

Subject:

Description:

An introduction to the theory and practice of marketing-the process of meeting or exceeding customer expectations at a profit. Discussion of the basic structure of distribution; consumer research, product planning, advertising and promotion, and pricing. We will also examine the broad social, cultural, political, and economic issues that impact this process. Pre- or corequisite: ECN 1015.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sju.edu

Phone Number:

(610) 660-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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