MKT 2255 - Event Marketing

Institution:

Saint Joseph's University

Subject:

Description:

The contemporary use of event marketing refers to a new strategy companies and communities are implementing to reach consumers beyond traditional, cluttered advertising mediums. This class studies ways in which companies differentiate their brands through emotional positioning to create innovative communication devices. Through events, companies try to develop an active relationship between the brand and its consumers. Prerequisite: MKT 1015

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sju.edu

Phone Number:

(610) 660-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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