BUS 2225 - Baseball: Tradition and Business

Institution:

Saint Joseph's University

Subject:

Description:

This course is an interdisciplinary analysis of baseball as both our National Pastime and big business. This course will cover topics such as the culture and mythology of the game; the history of organized baseball from its origins in pre-Civil War American and through the 1960's, including the Black Sox Scandal, baseball in a segregated ("Jim Crow") America, baseball during World War 11 America, andthe integration of the game after the war and through the mid-1960's; the history and evolution of player-management relations; economic issues such as revenue disparity and ballpark funding; the business side of the game with an emphasis on marketing, licensing and sponsorships; and the revitalization of the minor leagues. Prerequisite: MKT 1015

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sju.edu

Phone Number:

(610) 660-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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