MKT 2065 - Marketing Ethics

Institution:

Saint Joseph's University

Subject:

Description:

The purpose of this course is to introduce students to ethical concepts, theories, and issues as they relate to business and managerial decision-making in the Marketing discipline. The course will address specific issues related to the behavior and interaction of companies, consumers, and customers across various topics. Some of these topics include personal privacy, sales responsibility, intellectual property, pricing tactics, image and issue presentation, and marketing channels. The course will help students develop multiple methods for evaluating ethical issues in terms of actions and consequences from the perspective of myriad public, such as shareholders, employees, consumers, society-at-large, and the environment. It will also challenge them to assess common approaches to managing ethics issues. Prerequisite: MKT 1015. Students who have taken MKT 2345 (2341) cannot take this class.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sju.edu

Phone Number:

(610) 660-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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