MKT 2135 - International Marketing

Institution:

Saint Joseph's University

Subject:

Description:

The concepts, methods and problems of firms doing business in international markets are discussed. The specific economic, political, cultural and geographical factors affecting multinational marketers, including the need to adapt to diverse culture, foreign political and economic conditions, and diverse local market conditions will be highlighted. Prerequisite: MKT 1015

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sju.edu

Phone Number:

(610) 660-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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