MKTG 315 - Marketing in an Electronic Environment

Institution:

Philadelphia University

Subject:

Description:

This course investigates the ways in which new technologies are changing the field of marketing. Major topics include Internet advertising, database marketing, sales-force automation and customer relationship-management software tools. Other topics include the impact of new technologies on distribution strategies, online pricing models, mass-customization strategies, data mining and media implications. Prerequisite: MKTG-102

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.philau.edu

Phone Number:

(215) 951-2700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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