MKTG 217 - Retailing Strategy and Structure

Institution:

Philadelphia University

Subject:

Description:

A comprehensive understanding of retail strategy in the dynamic retailing environment. Special attention is given to retailing structure since it underlies the strategic decision making of retailing management. Prerequisite: MKTG-102

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.philau.edu

Phone Number:

(215) 951-2700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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