MKTG 408 - Survey of E-Commerce

Institution:

Philadelphia University

Subject:

Description:

This is an introductory course in which the size, scope and impact of e-commerce is explored. This course includes discussions about how technology impacts business processes and transactions. A significant part of the course will discuss the e-business technology platform. Additional topics include business-to-business market exchanges, online auctions, electronic-payment systems, market valuation of e-commerce firms, and government policies and issues concerning e-commerce such as privacy, regulations and ethics.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.philau.edu

Phone Number:

(215) 951-2700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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