MKTG 102 - Principles of Marketing

Institution:

Philadelphia University

Subject:

Description:

A basic course in which the main functions, institutions and concepts of marketing are studied. Attention is focused on providing an analytical and corporate framework for studying and understanding the marketing system within changing environmental forces.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.philau.edu

Phone Number:

(215) 951-2700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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