MGMT 305 - Apparel/Textile Brand Management

Institution:

Philadelphia University

Subject:

Description:

Brand building is an essential strategy for all successful companies in the apparel supply chain. Classroom instruction will focus on the techniques of brand growth. Case studies will be used as the foundation for a research project. Prerequisite: MKTG-102 First offered Spring 2006

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.philau.edu

Phone Number:

(215) 951-2700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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