BUS 201 - Introduction to Marketing

Institution:

Cairn University

Subject:

Description:

An introduction to the field of marketing and the role of marketing in business. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Students develop a marketing plan for an organization. First semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cairn.edu

Phone Number:

(215) 752-5800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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