BUS 468 - Advertising, Promotion, & Public Relat

Institution:

Cairn University

Subject:

Description:

A study of the role of advertising and public relations both in profit and non-profit organizations. Topics include marketing plans, promotions management, advertising effectiveness, creative design, copy development, media selection and management, research and getting the message out to the target audience. Either semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cairn.edu

Phone Number:

(215) 752-5800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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