EMB 1003 - Marketing

Institution:

Villanova University

Subject:

Description:

Description: Marketing techniques with emphasis on applying concepts to real-worldsituations. Analysis of how decisions work in changing environments. Balance relationships between financial, customer, and human resources. Topics: Market segmentation, product positioning, conjoint analysis, competitive analysis, pricing strategy, perceptual mapping, marketing research and development. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Business

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.villanova.edu

Phone Number:

(610) 519-4500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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