EMB 1018 - Stakeholder Relationship Mgt

Institution:

Villanova University

Subject:

Description:

Description: Marketing products through developing and managing consumer relationships; methods of building customer awareness, attracting new customers and satisfying existing ones; recognizing lifetime value of customers; branding and new product development; media planning and responding to life cycles. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Business

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.villanova.edu

Phone Number:

(610) 519-4500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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