BMKT 3333 - Integrated Marketing Comm

Institution:

University of the Incarnate Word

Subject:

Marketing

Description:

The study of advertising and other promotional mix activities from an integrated marketing communications (IMC) perspective. Emphasis is on understanding the role of IMC in the overall marketing process and in the creation and maintenance of a branding strategy. Topics include brand positioning, the communication process, budgeting, creative strategy, media planning, the various IMC communication tools, and measuring and evaluating the effectiveness of the IMC program. Prerequisite: BMKT 3331. May be taken as a Cultural Studies elective. (Fall, Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uiw.edu

Phone Number:

(210) 829-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.