BMKT 4513 - Marketing Management

Institution:

LeTourneau University

Subject:

Description:

The development and selection of appropriate strategies for the most effective management of the firm's resources. Includes long-term planning through computer applications of market analysis, forecasting, and model building problems using electronic spreadsheets. Class 3. Prerequisite: BMKT 2503. (Fall, Even years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.letu.edu

Phone Number:

(903) 233-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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