BMKT 4503 - Marketing Research

Institution:

LeTourneau University

Subject:

Description:

Examination of approaches and methods of research employed by marketing managers to solve marketing problems; emphasis on survey methodology and applications of statistical methods. Class 3. Prerequisites: BMKT 2503 and BUSI 3423. (Spring, Even years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.letu.edu

Phone Number:

(903) 233-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.