BMKT 4413 - E-Commerce And Marketing

Institution:

LeTourneau University

Subject:

Description:

This course focuses on the growth and nature of electronic commerce in marketing. It examines the ways in which e-commerce links companies with customers, suppliers, and others for the presentation, development, and delivery of products and services. Methods for developing and defining relations with customers, the role of electronic communication with customers, and the technology of e-commerce are explored. Class 3. Prerequisite: BMKT 2503. (Spring, Odd years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.letu.edu

Phone Number:

(903) 233-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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