CMPR 4323 - Music Marketing And Sales

Institution:

LeTourneau University

Subject:

Description:

Through classroom instruction and presentations by visiting industry experts, Executive Track students will become familiar with the role of packaging, retail point-of-purchase materials, publicity, advertising, radio and video promotion, Internet marketing, and tour support in the marketing and sale of recorded music. Students will develop comprehensive marketing plans for each semester's artist recordings.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.letu.edu

Phone Number:

(903) 233-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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