BMKT 3312 - Advertising and Promotion

Institution:

University of Mary Hardin-Baylor

Subject:

Description:

A survey course in advertising and other promotional techniques and their infl uence on the consumer buying process. Prerequisite: BMKT 3311, BMKT 3322. Majors and minors. Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umhb.edu

Phone Number:

(800) 727-8642

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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