COMM 3370 - Advanced Public Relations

Institution:

University of Mary Hardin-Baylor

Subject:

Description:

This course is designed to teach areas of public relations theory and practice beyond the scope of the introductory course, including program planning, budgeting, evaluation, media relations, written and speical event planning. PR specializations such as crisis communication and building and managing organizational image will also be discussed. Offered Fall only. Prerequisite: COMM 2370.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umhb.edu

Phone Number:

(800) 727-8642

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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