COMM 2320 - Introduction to the Mass Media

Institution:

University of Mary Hardin-Baylor

Subject:

Description:

Survey of mass media effects and careers. Students develop a portfolio for future employment organized around employer expectations across all occupations. Study includes the history and use of books, magazines, newspapers, radio, movies, music, television, the web, advertising, public relations and regulation. Emphasis on media as social, political, economic, and cultural forces. Includes media theory, ethics, and trends toward commercialization, conglomeration, converging technologies, and globalization. Offered Fall and Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umhb.edu

Phone Number:

(800) 727-8642

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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