ADVT 3306 - STRATEGIC COMMUNICATION II

Institution:

The University of Texas at Arlington

Subject:

Advertising

Description:

Advanced strategy course building on the foundation from Strategic Communication I; assumes a basic understanding of strategy and research. Advanced critiques of existing campaigns coupled with the development of strategic communication for various media, including print, broadcast, direct mail, and Internet. Persuasive presentation of strategies and executions to others as in an agency setting; includes copywriting, basic art direction, and multimedia usage. Prerequisite: ADVT 3304, COMM 3303.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTA.EDU

Phone Number:

(817) 272-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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