ADVT 4300 - INTEGRATED MARKETING COMMUNICATION (IMC) CASE STUDIES

Institution:

The University of Texas at Arlington

Subject:

Advertising

Description:

Theory and management of such functional integrated marketing communication areas as advertising, public relations, sales promotion, and direct response are evaluated relative to targets, timing, and messages strategies. The case method approach is used to review and evaluate the strengths and weaknesses of IMC strategy and planning relative to brand management. Prerequisite:ADVT 3304, MARK 3321.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTA.EDU

Phone Number:

(817) 272-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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