JOUR 4335 - Advertising/Public Relations Campaigns and Cases

Institution:

Angelo State University

Subject:

Description:

Case-method and campaign planning as they pertain to advertising and public relations administration. Emphasis on development of creative strategy and media selection. (Credit may not be earned for this course and Communication 4335.) Prerequisite: JOUR 3335 or 3342.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.angelo.edu

Phone Number:

(325) 942-2555

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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