COM 3460 - Public Relations

Institution:

Villanova University

Subject:

Description:

Description: Provides a foundation for students interested in the field of public relations. It chronicles the development of the profession from its earliest beginnings to its role in modern management. Also attempts to bridge the gap that exists between theory and practice. It achieves this by emphasizing the fundamental management perspective of the profession and the persuasive intent of message construction while highlighting the four essential skills required for success in the industry - research, writing, planning and problem solving. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: COM 2200 or COM 2280 or COM 2300 or COM 2340 or COM 2400 or COM 2440

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.villanova.edu

Phone Number:

(610) 519-4500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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