COM 8100 - Strategic Communication Theory

Institution:

Villanova University

Subject:

Description:

Description: Grounds students in communication theory orienting them to theoretical and ethical issues involved in strategic discourse. Beginning with controversies over rhetoric (public communication), course then examines meaning-making, and its consequences in various contexts. Assignments include a midterm essay and final paper analyzing an instance of strategic discourse (i.e. public relations, advertising, or marketing campaign; in-house organizational communication; news coverage; health campaign; political discourse; films/television/internet). 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.villanova.edu

Phone Number:

(610) 519-4500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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