CMB 8025 - Marketing Management

Institution:

Villanova University

Subject:

Description:

Description: The focus of this course is on the analysis, implementation and control of strategic market decisions designed to accomplish an organization's objectives. It covers the description and evaluation of how goods and services meet consumer needs and how they are priced, promoted and distributed for domestic and international consumption. It also covers economic, government, social and other environmental forces in relation to the marketing function, including relevant social problems and responsibilities. The course includes cases to analyze firm's marketing decisions and simulation to provide real world marketing experience. 4.00credit(s) Restrictions: May not be enrolled in one of the following Levels: Undergraduate Continuing Studies Prerequisites: Graduate Business level CMB 8000 Minimum Grade of C and Graduate Business level CMB 8010 Minimum Grade of C and Graduate Business level CMB 8015 Minimum Grade of C

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.villanova.edu

Phone Number:

(610) 519-4500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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