FMDSE 224 - Principles of Retail Promotion

Institution:

Spokane Community College

Subject:

Description:

This course is designed to increase the student's understanding of advertising and sales promotion related to retailing. This objective is accomplished in two ways: 1) through the use of the text which outlines the concepts and problems of retail advertising and sales promotion, and gives examples of methods and techniques used in the field; and 2) through lectures, class discussions, field trips, guest speakers and audiovisual aids. (SFCC)

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scc.spokane.edu

Phone Number:

(509) 533-8020

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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