FIN 486 - International Marketing Management

Institution:

Western Washington University

Subject:

Description:

Prereq: Mktg 380. Formulation and implementation of international marketing strategies. Analysis of the contemporary global marketing environment, marketing mix issues and decisions in international markets, global competitive analysis and strategy, organizing for international marketing, current problems and practices in multinational firms.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wwu.edu

Phone Number:

(360) 650-3000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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