MBA 532 - Marketing Strategy

Institution:

Western Washington University

Subject:

Description:

Prereq: MBA 509 or MBA 516. Integration of marketing principles with overall objectives of the organization. Concepts and analytical techniques facilitating marketing analysis and the development of strategic plans. Strategy formulation in product planning and development, distribution and promotion, marketing research, and consumer behavior.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wwu.edu

Phone Number:

(360) 650-3000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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