MBA 535 - Buyer And Consumer Behavior

Institution:

Western Washington University

Subject:

Description:

Prereq: MBA 516. An overview of the theories and research that underlie the analysis of buyer and consumer behavior central to the formulation of marketing tactics and strategic plans.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wwu.edu

Phone Number:

(360) 650-3000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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