IBUS 4321 - International Marketing

Institution:

Angelo State University

Subject:

Description:

A study of the fundamental concepts, principles, and theories of marketing in an international setting. Particular attention is given to foreign environmental variables including political, legal, geographic and culture affecting marketing strategies. Global issues that challenge today's marketer, techniques for successfully entering international markets and the basic elements of an international marketing mix are studied. Prerequisite: Marketing 3321.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.angelo.edu

Phone Number:

(325) 942-2555

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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