COMM 201 - Marketing Principles for Communication

Institution:

Marywood University

Subject:

Description:

Analyzes the four factors in marketing-product, price, place, and promotion from a creative communications perspective; a managerial approach for advertising copywriters that considers consumer, industrial, business-to-business, retail, and nonprofit organizations. Cross listed with BUS 111.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marywood.edu/

Phone Number:

(570) 348-6211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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