BUS 413 - Marketing Research

Institution:

Marywood University

Subject:

Description:

Presents techniques of marketing research, including analysis of company records, experimental methods, questionnaire surveys, sampling theory, interview techniques, and statistical analysis. Prerequisites: BUS 111 and BUS 312 or permission of the department chairperson.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marywood.edu/

Phone Number:

(570) 348-6211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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