SPMT 314 - Sponsorship & Marketing in Sport Management

Institution:

Messiah University

Subject:

Sport Management

Description:

Sport sponsorship and marketing is designed to apply marketing principles to the area of sport, sport events, and sport products. Sponsorship and marketing strategies including sales, promotions, and advertising of sport will be emphasized. (Alternate years.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.messiah.edu

Phone Number:

(717) 766-2511

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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