COMM 205 - Principles of Public Relations

Institution:

Messiah University

Subject:

Communications

Description:

Introduction to the nature, history, and current practice of public relations, emphasizing appropriate communication strategies for different publics and contexts including corporate, non-profit and government agencies. The focus will be on the public relations process of research, action planning, communication, implementation, and evaluation. Ethics, media relations, and community relations are also discussed

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.messiah.edu

Phone Number:

(717) 766-2511

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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